To finish off my time at Michigan State, I was challenged to analyze a brand of my choice, research a variety of ad strategies, and recommend a campaign plan of action .
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Every week I'd create a deck that touched on one aspect of the planning process. This section showcases four of seven decks that I feel are most important to building a successful and unique ad campaign. With my love for fashion and passion for ad/communications strategy, this capstone project was the perfect opportunity for me to use my entire skillset on one project.