Publicis
A quick look at my time as a media buyer for TV
Disney+ Account:
After completing my degree in advertising, I got an offer from Publicis to be on the video investment side of their Disney+ account. I hadn't really taken any class that covered the investment side of media but was super stoked to work on high profile account and learn as I go.
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Though it is very chaotic, intricate, and can lead to late nights, being on this side of media/advertising has truly opened my eyes to how things operate and what needs to happen behind the scenes for successful operations and abundant campaign results.
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With being less than 2 years old, a major goal of investing into national TV was to increase overall awareness of the Disney+ brand.
This lead for a big push of getting our ads into high profile television; programs like Law & Order, and Chicago Med.
Luckily, my background in watching sports on TV for hours on end came in handy, as I mostly worked with the sports networks. Getting to shout "Omg that's the ad I helped buy!" during stuff like the World Series, Thursday Night Football, and College Football Saturdays is a rush that makes even the most boring blowout games exciting.
Verizon Media
After having Mickey Mouse as a client, I hopped over to Publicis' largest account, Verizon. This telecommunications giant seems to be involved in virtually everything. From sponsoring the Verizon halftime report during NFL games, to running ads in high profile programming like the Oscars. Their desire to be seen by everyone from any corner of the country allowed me to get my hands in on a lot of really fun parts of their business. Below, you'll see the different lines of business that I worked on for Verizon.
Timeline
Dec '21 - Feb '22
Sports daypart
My favorite of all the different lines of business I worked on. Games like a top 25 college football matchup produces crazy amount of impressions and amazing ratings. Due to this, working alongside networks like ESPN to ensure successful delivery of a campaign was a constant responsibility.
March '22 - June '22
Hispanic daypart
Whether or not you like telenovelas, there's no denying that there are a lot of tias and abuelas in the US that have their eyeballs glued to them. Being able to use my spanish to check what spots we were running to ensure they are the correct messaging was something that made my old spanish teacher (my mom lol) very happy.
March '22 - Sept '22
Cable daypart
Alongside my team, we managed around 40 different cable deals. Anything from National Geographic to CNN, stewarding an ocean of networks often lead to having to swap out of a program due to brand safety concerns, e.g., moving all of our inventory out of CNN and other news channels while the invasion on Ukraine was all over TV.
October '22 - May '23
Online Video
After a reorganization, I found myself learning the ropes to the online video world. Though generally the same concept as television, online video (OLV) is much more abstract and involves many other teams that I have to ensure get the correct video tags, placement names, and partner landing pages. I have gotten to buy some OLV with cool partners like National Women's Soccer League.
October '22 - May '23
Broadcast networks (referred to as prime daypart) are comparable to the "Plastics" in Mean Girls; they are the main attraction, the most popular, and seem to have been around forever. NBC, CBS, Fox, and ABC are the cornerstone to any tv room across the country. It could be The Bachelor, Abbot Elementary, or New Year's Eve Countdown, these channels have some of the most talked about shows and a pillar for continuing to deliver positive awareness for Verizon.
Broadcast Channels
