Orthodots

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Overview

Orthodots are an alternative to braces wax, said to be more hygenic, easier to use and safer than traditonal wax. Orvance's main issue was not knowing who to market to.

Insight

Orvance wanted to focus on advertising B2B but upon our research we redirected to focusing on parents. Though mom's are often the decision makers, new research from Pew showed how dads are a new trend and not to forget about them

Ad Placements

- Placing print ads in ortho offices.
- Facebook
-Podcast ads
-Trade journals

Campaign Brief

Our insight: parents are willing to increase their spending budget to ensure their child's health and wellbeing.
2 pronged campaign:
- Increase brand awareness: Strengthen SEO.
- Call to Action: Most people aren't familiar with this product but 40% said they would do additonal research