Notre Dame

As a member of the paid media team, my objective is to highlight the value of joining our community by encouraging enrollment in the diverse array of master's programs available at the Mendoza College of Business. Given the distinctive nature of each program, crafting a digital strategy that effectively boosts response rates and engagement among prospective students is paramount. This entails tailoring my approach meticulously, from enhancing the allure of our creative content, to aligning campaign objectives—ranging from raising awareness and generating leads to retargeting and driving conversions—with a comprehensive outreach plan that covers every stage of the customer journey. By implementing a results-oriented strategy, the aim is to always exceed enrollment targets and foster the continued growth and success of our programs.