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Lululemon
Objective
Our advertising objective is to obtain 15% increased awareness for Lululemon activewear among men and women between 20 - 40 years old who value outdoor sports and exercise in the Netherlands. Performance tracked for one fiscal year.
Communications & Media Execution
Outdoor ads will be placed near train stations and as well as soccer fields and bike paths. TV ads will be 30 second slots focusing on key clothing items. Pop up shops will be integrated to gain brand awareness. Lastly, social media influencers are a tool used in connecting to the foreign market.
Media Plan
Campaign schedule of advertised media throughout the year.
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